Saturday, 6 June 2015

Timaya Talks Why He Refused to Renew His Endorsement Deal With MTN

15:10


Timaya told Punch that he wanted more than what he was offered by
the telco company.

According to Timaya, “I have always wanted to become an
ambassador to a telecommunications company and I was
approached by both Globacom and MTN. I chose MTN. I am a
businessman and I feel I should have a better deal this year.”
Timaya also said “If the deal is not good enough for me, then
it is not right because I worked very hard to get to the stage I
am. It could be right for other people but I think I should do
better this year. There are some artistes that are brand
ambassadors and they do not have any hit song. They are just
there based on pity.

“Every year, I release a hit song and I feel if we are to renew a
contract, we have to revisit the terms and conditions. Not that
we would do the same thing as the last time or do it out of
pity. Being a brand ambassador makes you limited in some
certain areas and I expect to be paid for such limitations. I
want more. They are good people and we did not have any
misunderstanding. It was purely a business decision,”